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This is Malavika.
Malavika is a journalism student who is chronically online — choreographing Kpop routines on Roblox under the guise of pitching stories and making a living.
Malavika also has a list of articles published online and ultimately seeks to curate a sensory feed for stories close to Gen Zers.
Malavika additionally crowdsources her self-esteem, which is often lost in translation.
Don’t be like Malavika. Unless you are Malavika.
PUBLISHED
WORK
Investigations
Interviews
Internet Culture
Aesthetics & Subcultures
Beauty
Tech
What are internet aesthetics and subcultures? Two Aesthetics Wiki members explain
Baked beans girl and AI sleaze: Every aesthetic and subculture that will shape 2023
Inside Weirdcore, an internet-born art movement triggering nostalgia of the unknown
Lovecore is the wholesome internet aesthetic celebrating romance all year round
Inside clowncore, the aesthetic reclaiming our love for clowns with vibrant humour
From home decor to nail art, here’s how pearlcore is set to dominate our FYPs this year
Cryptidcore and the joy of discovering mythical creatures in the wild, explained
Kidcore brand Blackcurrant Pop explains the viral internet aesthetic
Introducing Kandi kids, a wholesome subculture birthed out of the American rave scene
What is gorpcore? A Depop seller explains fashion’s obsession with the great outdoors
Inside cleancore, an aesthetic sterilising the internet with flashy cleaning supplies
Meet honeycore, cottagecore’s beekeeping cousin all about embracing the warm hues of nature
Meet Sonny Angels, the pocket boyfriends helping Gen Zers navigate adulthood
What is a long Furby? Four Etsy sellers explain the internet’s obsession with the quirky trend
I attended a Kpop concert on Roblox. Here’s how it’s changing stan culture as we know it
From ‘Drive’ to ‘Blade Runner 2049’, Ryan Gosling is the sigma male icon nobody asked for
Meet the ‘itasha’ enthusiasts flaunting their love for Japanese pop culture on their cars
In defence of PNGTubers, the next generation of virtual influencers
Sexual awakening and culture wars: How Lola Bunny broke the internet one wet dream at a time
What is Gnomes vs Knights? Inside the medieval beef dividing TikTok
What does it mean to be an uwu girl on Discord? Two ‘Discord kittens’ explain
Kpop idol-based chatbots are blurring the lines between interaction and explicit obsession
The ‘Corn Kid’ is a grim reminder of the internet’s exploitative affair with marketing gimmicks
Meet the silent vloggers of YouTube, hypnotising their audience with deeply meditative content
Inside the unexpected boom of foot Botox, a procedure ridding high heels of their masochistic roots
‘Crotch crystals’: An oral history of vajazzling, the trend obsessed with pubic decor
Vampire skin is the immortal beauty trend here to step up your Halloween game
Meet aura nails, the manicure trend all about channelling good vibes on your fingertips
Introducing the jellyfish haircut, a gender-neutral style making waves on TikTok one layer at a time
Male manicures are redefining gender-neutral beauty one coat at a time
Gen Z is fuelling an anti-ageing beauty boom with baby Botox
Cellular beauty is set to be the future of skincare. Here’s how
Nose breathing: what’s the deal with TikTokers taping their mouth shut before going to bed?
The fatal truth behind the ‘parasite cleanse’, a TikTok trend obsessed with pooping out worms
What are Ayurvedic doshas? A beginner’s guide to mindful health and wellbeing
The explosive truth behind ‘salt water flushes’ promising short-term weight loss
From pick up lines to love poems, ChatGPT has become a digital wingman for gen Z’s dating life
Meet CLIP Interrogator, the rude AI that bullies people based on their selfies
Kittenfishing 2.0: AI can now generate fake selfies for your dating profile
AI art generator DALL·E mini is spewing awfully racist images from text prompts
Thief uses AI to steal ‘Genshin Impact’ fan art in latest copyright nightmare
What’s the deal with brands infiltrating Discord to build communities?
From subscription packs to in-game loot crates, why are we so obsessed with mystery boxes?
Meet Aiko, the AI companion redefining the future of erotic NFTs
Meet John Randall, the last of Britain’s pigeon fanciers
Meet CG5, a neurodivergent musician creating viral hits in a nonlinear fashion
Dismantling patriarchy in six-inch heels with Chrissy Chlapecka
IAMDDB’s latest single ‘Silver Lines’ embodies sisterhood and spiritual liberation
Quarantined to quarantoned: How Bala Bangles became the internet’s weapon of choice over the pandemic
Meet Nick Diesslin, TikTok’s intergalactic pizza acrobat here to save the crusty future
Meet the ‘Vladimir Put-in’, a talking butt plug on a mission to raise funds for Ukraine
Ines Alpha and Madrona Redhawk’s face filter collaboration explores a unique intersection of beauty
Meet Logan Rago, TikTok’s favourite dog groomer deshedding the job one furry client at a time
How to write and sell erotica: a workshop with Chuck Tingle
DIY rapper Exmiranda on 5-second funk breaks and the future of social media creatives
Of Course That’s A Thing
Bins, buffets, and battle cries: Inside the grim world of dumpster diving
‘Incel alert’: How social media fuels a violent subculture of misogynistic men
Why are kids crying to AI-generated cat videos? Unpacking the consequences of Gen Alpha brain rot
Skibidi Toilet: Exploring the dystopian Gen Alpha trend, from brain rot to Michael Bay movies
Pose 28, toxic themes and Lana lore: Exploring Gen Z’s obsession with Roblox’s Dress To Impress
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